SLEN
Project · Influencer Campaign

Love Is
Your Power

It is not in trends. It is not in followers. It is not in content. It is within you — and in the one you truly see.

#LjubezenNiTrend #PristnaPovezava #TvojeSrceTvojaZgodba #BeTrueToYourself #LjubezenJeTvojaMoč #PreštejmoSe
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Campaign Manifesto

We live in a time where everyone shows love — yet no one truly lives it.

Influencers are not your role models. They are a mirror inviting you to look within.

The one who shows you their authentic self tells you one thing: be yourself.

It is normal to be ordinary. It is normal to seek something real. It is normal to want love.

Because the one who truly values themselves has the capacity to love another.

About the Project

What is Love Is Your Power

A campaign without sponsors. Without instructions. Without a script. Influencers are invited to share their own authentic story of what it means to stay true to themselves — and how that leads to real relationships.

„Ne bo to pozitivno, ne bo to pro-life, ne bo to lepo. Bo pa resnično. Influenserji sami oblikujejo svojo idejo — ker samo to, kar pride od znotraj, pride do drugega od znotraj."

Project Vision · Institute for Demographic Future
Authenticity, Not Performance
Influencers do not perform roles. They do not sell an image of perfect love. They share their reality — with all imperfections, doubts and turning points.
Self-Love as a Foundation
Those who cannot be with themselves cannot be with another. The message is not “find a partner” — it is “first find yourself.” Everything else follows.
Normalising the Search
There is nothing wrong with being alone and wanting a relationship. There is nothing wrong with leaving the wrong one. There is nothing wrong with being “ordinary.”
Demography Begins with the Individual
Every meaningful relationship is a demographic act. This is not exaggeration — it is reality. When two people connect, the possibility of the future is created. This campaign is the first step.
Campaign Hashtags

Tag Your Story

Influencers and followers add one or more hashtags to content that speaks about authenticity, love and the search for real relationships.

#LjubezenNiTrend
For content that demystifies social media romance. Love is not for likes — it is for two people.
Ton: refleksiven, iskren
#PristnaPovezava
For stories about real encounters, friendships that became something more — everything that exists beyond the screen.
Ton: topel, oseben
#TvojeSrceTvojaZgodba
For content about independence in love. Your path is not wrong just because it doesn’t look like Instagram.
Ton: opolnomočen, pogumen
#BeTrueToYourself
The core message of the campaign — every meaningful relationship begins with a clear sense of who you are.
Ton: osebni razvoj, identiteta
#LjubezenJeTvojaMoč
For content about the power of love — not sentimental, but as an active force that builds community and the future.
Ton: močan, motivacijski
#PreštejmoSe
A connection to the bracelet project — for those who take a step forward and physically mark their participation in the movement.
Ton: poziv k akciji
For Influencers

How to Participate

There is no script. No instructions. Only an invitation — to tell your story in your own way and connect it to the movement through a hashtag.

01
Your Story
Create content about love, authenticity or self-discovery. Any format — video, photo or text.
02
Add a Hashtag
Add one or more campaign hashtags to your post. That is the only formal requirement. Everything else is yours.
03
No Sponsors
To ni sponzorirana objava. Ni plačila, ni pogodbe. Je samo svoboден prispevek k ideji, ki jo deliš, ker ji verjameš.
04
Connect with the Movement
Those who want to understand it will understand. The Institute and the #PrestejmoSe project are behind it — for those who look deeper.
Join

Your Story Counts

Are you an influencer, journalist, content creator or simply someone who believes in this idea? Contact us — together we can build a movement that will resonate across Slovenia.

Contactirajte nas Projekt #PreštejmoSe →